JULES DESTROOPER BUTTER WAFFLES (100 GRAMS)
A feather light, crisp oven cookie, made with summer butter and vanilla
On 8 August 1885, a young baker named Jules Destrooper opened a bakery in Lo, the most carefree city in Flanders. He also was a colonial trader, peddling exotic wares from Africa and Asia in his shop, such as coffee, tea, tobacco and chocolate.
He started to use the exotic spices in his shop in a razor-thin Almond thin which he used to offer to his customers as a business gift. Hotels and other costumers started buying the cookies on a larger scale. Buoyed by this first success, Jules Destrooper added a second biscuit to his range in 1890. The Butter Waffle or "Lukke" is a West-Flemish natural butter waffle that is traditionally baked around the New Year and is supposed to bring good luck. Jules decided to bake them in waffle irons with diagonal diamonds, which he had adapted to his own technical requirements. Nowadays, the Lukke Waffles are still their signature cookies.
In 1911, Jules Jr took over at the company's helm. The biscuits became ever more popular and renowned. Jules' kids, Jean and Hubert, took over the company as of 1956 and further developed the distribution side. They added new classics such as the Butter Crisp and Caramelized Biscuits. They also introduced new technologies. As a result, the biscuits could be preserved longer, paving the way for global exports.
The fourth generation of Destroopers, Patriek and Peter Destrooper, acquired the Biscuiterie in 1984 and worked on expanding and automating the original factory in Lo. In 1986, they opened a second factory in Ieper. A number of acquisitions led to the further expansion of the company's range. In the new millennium Jules Destrooper became an official supplier to the Belgian Court, an exclusive honour for suppliers with an impeccable reputation.
Summer butter, vanilla, eggs and flour. A mixture that is transformed into a feather-light crisp biscuit in the oven. Enjoy the glorious taste of real butter which is offset by refreshing vanilla.