TAKE STAYING FRESH TO THE NEXT LEVEL.

Live that daily fresh life. You never know whats just around the corner, so you need a deodorant thats going to keep you smelling awesome all day, every day. With its odour protection technology, our first Dual Action AXE Black Deodorant Stick has got you covered. Always on point, the iconic combo of frozen pear and cedarwood scent keeps you totally fresh, sweat free, and 100% ready. All. Day. Long.

BUST ODOUR. BOOST SCENT.

Checked out our fresh new look? Thats not the only thing thats new around here. Our revolutionary new Dual Action Technology fights odour-causing bacteria, leaving you smelling irresistible day and night. So that no matter what comes your way, youre ready.
Dont worry we havent messed with the classic AXE Black fragrance. We know its perfect already.
Fresher you, cleaner planet.
By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.
We believe one of the keys to attraction is an irresistible fragrance. Thats why were dedicated to giving you all the best tools to make sure that whenever the opportunity comes your way, you smell your absolute best.
From our body spray deodorant to our shower gels, our antiperspirants to our deodorants, were doing everything we can to make sure no one gets left out of the game.
WELCOME TO THE FUTURE. IT SMELLS AMAZING. AXE. SMELL IRRESISTIBLE.