Damaged hair has a high negative charge sort of like static electricity and the hairs literally try to separate from each other, creating frizz. Cream Silk Standout Straight Conditioner is infused with positively charged ingredients that help reduce the extra negative charge brought about by damaged hair so that you get the healthy, striking, standout straight hair youve always wanted. Cream Silk Standout Straight with Frizz Defense Complex is specially designed to make unruly and frizzy hair straighter, smoother, and helps reduce frizz, giving you beyond beautiful hair every day.Cream Silk Standout Straight gets up to 4x straighter hair makes hair softer and gives it a straighter look by smoothening hair strands and relaxing frizz. Depending on your hair needs, the right shampoo and conditioner can clean your hair and provide the care your hair roots need to strengthen themselves further. With more than 30 years of hair care expertise, Cream Silk develops its Advanced Hair Reborn Technology that is designed to adapt to what your hair needs. It deeply nourishes the weakest areas of the hair fibre, restoring hair back to stronger, smoother, full of life. Experience a new level of transformation and repair and have power over your hair with the all new Cream Silk.